For me, the fascination of fashion lies in placing changing trends within a wider social, economic and historical context; the relationship between fashion, society and culture. My degree in Human Geography at St Andrews University helped me gain an understanding of the manifold affiliations between people and the world in which they live.  This can not only be investigated and understood through literature and history, but also by experience of the cultures and societies themselves. Within this context, fashion is a distinct medium in which social feeling is visually and vividly expressed in often weird and wonderful ways. Similarly, lifestyle journalism records the meshing of our changing understanding of sociological, political and scientific trends.